Eight-part VSP Studios and Ad Hoc Films series follows the women’s team’s promotion push from Women’s National League
Burnley FC has continued its partnership with X with the launch of behind-the-scenes documentary Limitless, which follows Burnley FC Women.
The new eight-part X Original series, which launches today (Friday 20 February) at 4pm, was produced by VSP Studios and Ad Hoc Films.
New episodes will droip weekly on Fridays until the conclusion of the 2025/26 season. A further 30 short-form films will also be released as extra content.
Limitless is filmed in real-time, giving fans access to Burnley FC Women as they attempt to gain promotion from the Women’s National League. It showcases the players both on the pitch, as well as the personal stories that shape the players away from the game.
The series is sponsored by Sure For Women and includes targeted product placement integrated throughout the series.
Limitless follows the X Original series Keeping The Faith (also produced by VSP Studios and Ad Hoc Films), which follows Premier League Burnley FC Men’s team across the 2025/26 season, in partnership with Sure For Men.
Burnley FC head of women’s football, Lola Ogunbote, said: “Limitless is about telling the full story of Burnley FC Women – not just what happens on the pitch, but the ambition, resilience and unity that drive this group every day.
“This series reflects our long-term commitment to growing the women’s game, amplifying our players’ voices and connecting with fans in more meaningful ways.
“It shows the standards we’re setting, the environment we’re building, and the work being done every day to compete, improve and push for promotion. This group has real quality, hunger and togetherness, and this series gives supporters a deeper understanding of what it takes to drive success on and off the pitch.”
Burnley FC chairman, Alan Pace, added: “Our partnership with X continues to go from strength-to-strength, delivering tangible value and commercial momentum.
“This latest content strand, featuring our promotion-chasing women’s team, enhances our premium content portfolio and strengthens our appeal to partners and stakeholders. We’re thrilled that through the expertise of VSP Studios and Ad Hoc Films, these compelling stories have been brought to life.
“Content and fan engagement are core to our growth strategy – driving audience scale, brand alignment, and long-term partnership opportunities – and Limitless supports our ability to innovate and deliver impact in this space.”
MD of X UK, Jonathan Lewis, said: “X is the ultimate platform for football fans craving real-time action, engagement and authentic storytelling from their favourite teams all year round.
“We are so proud to build on our successful partnership with Burnley FC for this special series giving fans unprecedented access to Burnley FC Women’s incredibly inspiring journey.
“We are looking forward to Limitless amplifying women’s football on X as it continues to gain a significant fanbase globally, and driving deeper connections through its powerful narrative, creating real value for fans, Burnley and Sure.”
VP general manager, Unilever Personal Care UK&I, Chris Barron, added: “We are delighted to extend our Burnley FC partnership to Limitless and shine a light on the amazing talent, resilience and ambition of Burnley FC Women.
“This latest authentic, fan-first content series on X aligns perfectly with Sure’s commitment to empowering confidence, and we’re proud to place Sure For Women right alongside the team as they campaign for promotion, while reaching new audiences and delivering strong commercial impact for everyone involved.”
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