DAZN’s 48-creator initiative, each representing a qualified World Cup nation, has delivered strong early engagement numbers
DAZN’s creator-focused initiative for the FIFA World Cup 2026, DAZN48, is ”delivering on its ambition to bring authentic, creator-led storytelling to football fans around the world,” says DAZN.
DAZN48 attracted thousands of applications from creators globally and selected 48 creators, each representing a qualified nation for the tournament.
Collectively, the group brings a combined audience of more than 6.4 million on TikTok and 3.8 million on Instagram.
During the opening round of fixtures, DAZN48 creators’ videos generated over 16 million impressions, alongside 15 million video views and 700,000 engagements.
DAZN48 participants have also developed content for the DAZN platform and been featured in DAZN’s broadcast coverage.
Quim Domenech, EVP global content and editorial at DAZN, said: “DAZN48 shows how powerful creators’ voices can be in connecting fans around the world. By working with creators who understand their communities, we are reaching audiences in a direct and meaningful way. The early results are very encouraging, both in terms of engagement and commercial impact, and we are only at the beginning of what this network can achieve.”
As the tournament progresses, the focus will be on scaling impact further, growing audience reach, and elevating creator voices, says DAZN.
No comments yet