Filmnova recruits Rupinder Downie as commercial director

FilmNova has appointed Rupinder Downie as commercial director.

Downie has more than 30 years of experience in partnerships, branded entertainment, sponsorship and was previously brand partnerships leader at Channel 4.

She will lead the company’s commercial strategy, concentrating on new brand partnerships and revenue opportunities across FilmNova’s portfolio of live sports, creative content and digital ventures.

Phil Sibson, managing director of FilmNova, said: “Rupinder’s track record at Channel 4 in creating partnerships that connect audiences, brands and broadcasters is second to none. She brings a strategic mindset, deep industry relationships and a brilliant understanding of how commercial creativity can power content. We’re excited to have her join the team as we look to drive FilmNova’s next phase of growth.”

Downie added: “FilmNova’s ambition and reputation for producing world-class sport and original content is genuinely impressive. There’s a real opportunity to build on that creative strength by forging new partnerships that enhance audience engagement and drive commercial growth. I’m thrilled to be joining such a talented and dynamic team.”

Paul Foster, group CEO, the Great Run Company group, said: “This is a key appointment for FilmNova at a pivotal time. Rupinder’s expertise in brand strategy and her instinct for innovation will be invaluable as we expand our offer across live sport and digital content. We will continue to strengthen the team in 2026 and have exciting plans and opportunities ahead in broadcast, content and live events.” 

FilmNova has recently been awarded the contract to produce the Boat Race as it moves to Channel 4, and has also picked up three nominations at the 2025 Broadcast Sport Awards, including Sports Production Company of the Year.