The all-electric racing series has secured a year-long advertising partnership with the out-of-home media specialist
Formula E is working with Outfront Media on the Out-of-House (OOH) advertising around the 2026 ABB FIA Formula E Miami E-Prix, as part of a year-long advertising partnership with the company.
Through the agreement, Outfront receives Formula E IP rights, enabling the use of official branding across marketing campaigns, creative executions and client activations.
Outfront and Formula E have activated a city-wide campaign in and around the Hard Rock Stadium and Miami International Autodrome, including digital signage, banners in the fan village, media backdrops and Outfront’s digital billboards and transit media throughout South Florida.
The campaign has been designed and produced by Outfront Studios, Outfront’s in-house creative agency.
It’s built to “meet fans and commuters in motion” – before, during, and after race weekend.
“Outfront has been instrumental in capturing the spirit of Formula E, providing an incredible platform to amplify our message across the city of Miami and ensuring that the energy of the Miami E-Prix reaches fans exactly where they live, work, and play,” said Lee Zohlman, partnerships director at Formula E.
“In-real-life media is a force multiplier for fan engagement,” adds Chris Mallen, Outfront senior director of sports marketing & partnerships. “This partnership with Formula E represents a meaningful evolution in how live sports and IRL come together to connect brands to fans.”
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