The launch of Sport by Global will focus on video-first podcasts and branded entertainment in sport
Global is expanding into video-first podcast brands and branded entertainment in sport with the launch of Sport by Global, a sports entertainment division bringing brands, athletes and rights holders closer to fans.
The move follows collaborations with Team GB, Wimbledon, McLaren and SailGP.
Mike Gordon, chief commercial officer at Global said: “Creativity and partnerships are our superpower. With the launch of Sport by Global, we’re extending our entertainment expertise into one of the most powerful cultural spaces – the world of top class sport. With a weekly reach of over 52 million people across our platforms, we can amplify huge events for rights holders and help them connect with audiences in new ways. We’re combining entertainment and cultural moments like never before, and in doing so, creating new commercial opportunities for advertising partners.”
Global group CEO Simon Pitts added: “Expanding into video in a major way is a natural next step for Global. We all know the lines between audio and video are blurring rapidly, with audiences and brands increasingly expecting integrated experiences. And that’s what you’re going to get from Global.
“With Global and the Fellas Studios joining forces, we’re building a launchpad for the next generation of media brands – combining creator talent and premium production with the best brands and the power of Global’s unrivalled data engine and marketing machine.”
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