The innovative three-location remote production infrastructure underpins ITV Sport’s FIFA World Cup coverage
Gravity Media has revealed it is utilising a “reverse remote production setup” for ITV’s FIFA Football World Cup coverage.
The setup sees match feeds received via the International Broadcast Center in Dallas being transmitted to Gravity Media’s London Production Centre, where production galleries are operated and enhanced with live editorial and presentation content.
Meanwhile, ITV Sport’s presenting team based in New York delivers the live studio segments, creating a workflow across three international locations rather than a traditional single-site production.
The production also incorporates game-side presentation elements integrated into Gravity Media’s London galleries to elevate the storytelling and live coverage.
Kate Rendle, global sales director at Gravity Media said: “This is a perfect example of how Gravity Media is redefining what’s possible in remote production. By integrating our London Production Centre with live presentation in New York, we’re able to deliver a seamless, resilient and highly creative workflow for one of the world’s biggest sporting events. Our investment in infrastructure ensures that we can support our clients with true operational flexibility and continuity, no matter what challenges arise. It’s about delivering innovation and reliability at scale, and we’re proud to be doing that for ITV.”
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