She will be working with its global production business
IMG has appointed Jo Ormston to the newly created director of business development role covering its global production work.
Ormston, who will report to SVP, director of content, Stephen Cook, will explore and develop content and programming opportunities for new and existing production clients. She will be based at IMG Studios at Stockley Park, near London’s Heathrow Airport.
She set up her own production company OrchestraBlue in 2012 with a roster of clients including UEFA (Euro 2020), Gfinity (Qatar WEGA Esports Global Games), HBS (FIFA Women’s World Cup France 2019, FIFA World Cup 2018 Russia and FIFA World Cup 2014 Brazil) and EXPO 2020 in Dubai. From 2015-2018 she worked with BT Sport to plan broadcast operations for the Champions League.
Ormston has also worked for RedBull Media, World Sports Group, and on four Olympic Games. Between 2001-2011 she was North One’s head of production for for World Rally Championships from 2001-2011, with additional responsibility for Olympic projects and North One Australia.
Cook said: “Jo brings a wealth of knowledge and expertise and understands the business of production from both a broadcaster and federation point of view. With content consumption trends ever-changing, Jo will play an essential role in ensuring we stay connected to the various trends, platforms and key players across the world of sport.”