The company has bought VideoVerse, whose leading product is AI-driven sports highlights software Magnifi
Tech and sports content company Minute Media has acquired Magnifi owner VideoVerse.
Following the acquistion, Minute Media, which partners with teams, leagues, and federations around the world, plans to roll out an integrated creation, distribution, and monetisation product.
VideoVerse’s technology will also strengthen Minute Media’s STN Video platform for leagues and publishing partners, and will drive innovative new formats across its owned and operated brands like Sports Illustrated and The Players’ Tribune.
Furthermore, existing Magnifi clients will be able to “seamlessly leverage Minute Media’s industry-leading distribution and monetisation solutions, enhancing ROI for their video assets,” adds Minute Media.
Magnifi is powered by AI and quickly delivers standout moments from matches for distribution across social platforms. It leverages computer vision, natural language processing, and machine learning to analyse visual and audio cues, identify highlights, and enhance video content.
The product integrates GenAI features, including multilingual subtitling, automatic thumbnail generation, metadata generation, as well as a dynamic rules-based engine to automate end-to-end processing.
“We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetization. In addition, with VideoVerse’s technologies, Minute Media’s owned and operated brands, partners, and clients will experience and have the very best in AI-powered creation,” said Asaf Peled, founder and CEO of Minute Media.
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