Archive-heavy Adare To Dream film will feature on Sky and DAZN

Ryder Cup Matta TKF film

Matta and The Kite Factory have produced a short film, titled Adare To Dream, to promote the 2027 Ryder Cup.

Fresh from Team Europe winning in dramatic fashion last month, the campaign for the next Ryder Cup is already underway with the archive-based film. It features epic Ryder Cup moments that live long in the memory combined with freshly shot footage at the beautiful Adare Manor, where the 2027 edition will take place, alongside various mixed media techniques. 

It will be shown on Sky and DAZN, in conjunction with outdoor static media at major sites across London, Dublin, Barcelona, New York and Berlin in conjunction with a social media awareness campaign. The media campaign was planned and placed by The Kite Factory. 

You can watch the film below. 

Matt Hunt, strategy director at Matta, said: “We were thrilled to be chosen to create this campaign for such a brilliant sporting occasion - bringing to life what makes the Ryder Cup so singularly special, the tribal atmosphere and the depth of meaning so evident in the players allows it to transcend the sports world into the consciousness of general sport fans.”

Anthony Abou-Zeid, managing partner at The Kite Factory, said: “The Ryder Cup is not just one of the most thrilling tournaments in golf; it’s one of the most compelling in all of sport. When you combine individual pressure with a team format, the narrative practically writes itself. Our mission is twofold: dial up the theatre that this spectacle offers and drive attendance to what is going to be an unmissable event in Ireland in 2027.  We’ll be building on the drama of 2025, when Europe held off a ferocious comeback to win 15–13. That kind of finish isn’t just a memory, it’s a launchpad for storytelling, engagement and inspiring the next generation of sports fans.”

Emily Blount, senior brand and marketing manager for Ryder Cup Europe, said: “This is the first time we have created a specific campaign for an upcoming Ryder Cup but given the 100th anniversary we felt the time was right to do something special and make sure that being there is on the bucket list for sports fans from around the world. We’re delighted with the campaign and can’t wait to see the results.”