Agency will focus on UK and US markets
MotoGP has agreed a multi-year social content partnership with Two Circles, with particular focus on the UK and US.
The agency will work with MotoGP on its social content strategy, from ideation and creative to reporting and insights, aiming to grow the sport’s fanbase in key markets. This work will be part of a new global approach for MotoGP’s social media.
Two Circles has previously produced bespoke research for MotoGP, and this agreement builds on that project.
“This isn’t about turning up the volume, it’s about delivering meaningful, measurable growth,” said Kelly Brittain, MD of global marketing at MotoGP. “We’ve known for some time that markets like the US and UK have huge untapped potential, and the Two Circles research highlighted this further. We needed the right partner to help us engage them, not just with more content, but the right content. Two Circles are best-in-class when it comes to growing fandom. This partnership is about action, not words.
Moe Hamdhaidari, director at Two Circles, added: “MotoGP is already one of the most thrilling sports in the world, but there’s still huge growth potential in key fan markets. We’re incredibly excited to help the team at MotoGP take this next step, using data-driven insight and bold creative thinking to reach and resonate with a whole new generation of fans.
”The partnership reflects MotoGP’s wider investment into the sport’s global brand and digital presence, with a focus on youth engagement and long-term commercial growth.”
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