Demaria has previously spent over 25 years at CNN and NBCUniversal

Andrew Demaria RMG

Racecourse Media Group has named Andrew Demaria as chief content officer. 

Demaria has over 25 years experience in the media industry, including in senior roles at CNN and NBCUniversal. He spent 16 years at CNN, building brands such as CNN Travel and CNN Style, serving latterly as VP and managing editor, CNN Digital International, and then joined NBCUniversal as VP, executive creative director, where he led on global commercial content, events, brand strategy and other initiatives across its sport, news and entertainment portfolio.

At RMG, Demaria will oversee content strategy, audience development, digital growth, data and insights, marketing integration and content partnerships, aiming to drive subscriber growth, audience engagement and commercial performance. 

Russell Ferris, managing director of RMG, said: “This appointment reflects our ambition to further strengthen our wider content offering. Andrew combines world-class editorial expertise with an exceptional track record in audience growth, digital innovation and commercial content. Throughout his career he has built and transformed media brands that engage audiences at scale while delivering measurable commercial success.

“Andrew will play a pivotal role in bringing together our broadcast, digital, marketing and data capabilities to help us reach new audiences, deepen engagement with existing fans and create even greater value for our racecourse shareholders.”

Demaria said: “Racing possesses all the ingredients of a great media property: elite sporting competition, compelling personalities, passionate fans and a year-round calendar of major events. The opportunity is to tell those stories in more ways, across more platforms and to more audiences than ever before.

“Racing TV and RMG already occupy a key position at the heart of the sport, and I look forward to working with racecourses, broadcasters, partners and colleagues to build a truly integrated content operation that drives audience growth, subscriber engagement and long-term value for racing.”