F1 driver receives stake in Veloce and will continue to licence name and brand to motorsport content business

Quadrant Veloce

Veloce Media Group has acquired a majority stake in F1 driver Lando Norris’ motorsport content business Quadrant. 

Founded in 2020, Quadrant as over 6.9 million followers across social platforms, including over one million to its YouTube channel, which produces creator-led content that regularly features Norris. This agreement comes as it completes a major rebrand. 

The deal sees Norris acquire a stake in Veloce, while continuing to own over 20% of Quadrant. He will also continue to license his name and brand to Quadrant. 

Lando Norris

With the addition of Quadrant, Veloce now works with brands including McLaren, VISA, E.ON, Microsoft, Hilton, LEGO, Lenovo, Thrustmaster, and more. It works across new media, gaming, esports, and purpose-driven sport, alongside partnerships with brands and motorsport rightsholders and an audience of over 750 million views per month across its channels. 

Jamie MacLaurin, CEO of Quadrant, said: “Joining forces with the Veloce Media Group marks an exciting new chapter for Quadrant. Together, we’re combining two leading forces in motorsport content, talent, and community, and we’re now poised to accelerate our growth and push the boundaries of what we can achieve over the months and years ahead.”

Daniel Bailey, CEO of Veloce Media Group, said: “I’m thrilled to welcome Quadrant to the ever-growing Veloce family. The business has been a fantastic success story; disrupting the motorsport content and apparel space, whilst growing a loyal and passionate fan base along the way. Quadrant’s creativity, originality and flair for compelling content align perfectly with our mission; I’m excited to see it turbo-charged with further Veloce support, facilitating continued and exponential growth.”