IBC 2015: The new brand for the company formed by the merger of Quantel and Snell has been revealed.

SAM Snell Advanced Media

The Newbury-based supplier of kit for live production, post-production, asset management, playout, infrastructure and image processing has been named Sam - Snell Advanced Media.

The re-brand is one of the final aspects of the merger that was announced in March last year.

At IBC the company will also demonstrate products featuring technology from both companies, with the first stage of integration between Momentum and Quantel products on show at IBC.

Thorsteinson told Broadcast last month: “If Media Biometrics [Snell’s intelligent monitoring technology] shows up in the Quantel workflow product line, and if the media asset management solutions span the whole product offering - not just the TV everywhere piece - that’s the real leverage”.

Click here for an interview with Tim Thorsteinson taken from the Sep/Oct issue of Broadcast TECH.