A 30-second promo for Radio1’s chart show, featuring a typographical treatment of different bands
Producer Michael Moloney Studio and Red Bee Media
Brief To write, design and animate a 30-second promo, featuring a typographical treatment of different bands.
How it was done Different animation techniques were used to create lots of material that was then ‘thrown together’. All elements were hand-drawn or created in Illustrator, Photoshop or Cinema 4D. Animation was done using rostrum camera techniques, After Effects and Flash.
Watch it Now on BBC channels