BBC Resources is to reintroduce individual identities for services such as studios, outside broadcasts and post-production, which will now be known as BBC studios, BBC outside broadcast and BBC post-production instead of the generic BBC Resources. The graphic design division will retain its MediaArc moniker. Collectively, the activities will continue to be known as BBC Resources. A spokeswoman said the move was 'a continuation of the thinking that has been held for some time that the brand should reflect what each division does'
BBC Resources is to reintroduce individual identities for services such as studios, outside broadcasts and post-production, which will now be known as BBC studios, BBC outside broadcast and BBC post-production instead of the generic BBC Resources. The graphic design division will retain its MediaArc moniker. Collectively, the activities will continue to be known as BBC Resources. A spokeswoman said the move was 'a continuation of the thinking that has been held for some time that the brand should reflect what each division does'.

Topics