Live streaming company Streamworks has appointed Nigel Rushman to its advisory board as it bids to grow its presence in the international sport market.

Rushman founded international sport consultant Rushmans, which specialises in working with governments and event organisers to maximise the profitability of major events, and was a member of the team that led Qatar’s bid for the Fifa 2022 World Cup Finals.

Rushman said: “In the global entertainment era, demand for access to live sport from around the world continues to escalate, yet the majority of streaming efforts fall far short of the experience consumers demand.”

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