Sam (Snell Advanced Media) has completed its acquisition of Italy-based workflow and asset management firm Mantrics.

The core technology in Sam’s asset management system Momentum (pictured) was originally developed by Mantrics, which was a privately-held joint venture that was established in 2008 by Digital Video and Video Progetti.

Sam executive vice president of marketing and managing director of Mantrics Neil Maycock said: “When we were looking at entering this market sector several years ago, after considerable research we identified Mantrics’ technology as having the core capabilities that we were looking for. 

“It allowed us to enter the marketplace in 2014 far more rapidly than if we were developing from the ground up.

“We have taken this integration a considerable step further with this acquisition, allowing Momentum developers to really push further forwards in what is an evolving landscape.”

Mantrics’ development team in Italy is now working with the Sam team in the UK to “push the ongoing expansion of Momentum and its powerful toolset”, according to Sam.  

Digital Video managing director Claudio Mattei said: “When Digital Video decided to invest in workflow management technologies, we started from a strong background in building products for professional markets.

“This expertise, developed at a time when the broadcast industry was still heavily relying on tape, has given us a significant competitive advantage.

“The sale of Mantrics to Sam is the next logical step to push both the ongoing development and sales of Momentum.

“It will also increase the speed of integration across the Sam product portfolio. We are proud of the working relationship that we have developed with Sam and we look forward to deploying our skills across other joint projects and products for the broadcast industry.”