Snell Advanced Media (Sam) has launched a new line-up of multi-format production switchers that combine SD, HD and 4K capabilities.
Branded Kula, Sam said the range “combines a powerful feature set with a market leading price point” that would be suitable for use by live events in flyaway packs and OB vehicles, broadcast production, sports, house of worship as well as conferences and events.
Sam head of product marketing Tim Felstead said: “Today’s broadcasters face a situation that can only be described as challenging; content is being captured and delivered in a wider range of formats than ever before and all of it within the same production workflow.
“Kula addresses this need by drawing on the heritage of Kahuna – namely its ability to handle any format.
“Added to this, we’re seeing content creation explode beyond the traditional broadcast sphere, so there are a growing number of organisations that want to benefit from high production values in order to achieve the flexibility and onscreen result they desire.
“Kula is an ideal solution for any of these applications, offering market-leading features at a remarkable price point.”
Kula can accommodate 4K/1080p/HD and SD in 1M/E and 2M/E versions.
The 2M/E HD/SD version can be switched to 1M/E 4K mode.
Kula also delivers up to five key layers per M/E, 20 channels of DVE and floating or auxiliary keying resources and up to 36 inputs and 18 assignable outputs, plus an internal clip and still store.
There is a choice of three control panels which are expandable with additional control modules from Sam’s Kahuna range of switchers.
Kula will ship in May 2016 from $17,000 (£11,700).