Scott Bryan
Scott Bryan is a columnist for Broadcast
- News
Why YouTube is TV’s next frontier
Broadcasters are increasingly leaning into the platform as a way to build a relationship with younger audiences
- Comment
Scott Bryan: Why is it so hard these days to find something to watch?
There’s an abundance of choice, but navigating endless platforms is tedious. What we need is Project Kangaroo 2.0
- Comment
Scott Bryan: Broadcasters must be bolder with their digital ambitions
More original content on platforms such as YouTube and TikTok is the only way to attract younger audiences
- News
BBC to cut a quarter of R&D roles
A total of 67 roles to be shed as corporation launches voluntary redundancy scheme
- News
Sky removes continuity announcers from six channels
Four staff roles and around twelve freelance posts understood to have been lost
- Comment
Scott Bryan: continuity announcers are television’s unsung heroes
The role could be at risk in the age of streaming, but their empathetic and skilful contributions would be sorely missed
- Comment
Scott Bryan: The industry should follow these new year resolutions
Let’s do away with the pointless rebrandings, invasive personalised ads and meaningless figures and support our staff
- Comment
Scott Bryan: This year’s Edinburgh was fascinating, but not for the reasons you’d expect
Nobody seems to have the answers, Broadcast’s columnist concludes from a surprisingly downbeat TV Festival
- Comment
Scott Bryan: There’s nothing wrong with a relaxed take on copyright
Stopping viewers from sharing footage on social media risks losing the buzz created by great TV moments
- Features
Seen on screen: LGBTQ+ stories come out of the closet
Three figures involved in shows with LGBTQ+ themes discuss the significance and creativity of the likes of I Kissed A Boy and Heartstopper
- Comment
Scott Bryan: Even in the streaming age, there’s plenty of life in live
The industry and the audience would both be worse off if the rise of streaming makes live shows a thing of the past
- Comment
Scott Bryan: Rebranding channels can create confusion rather than clarity
Updating long-established channel and platform names for the streaming age doesn’t always pay off
- Comment
Scott Bryan: Old gems can be as big a draw as shiny new releases
Archives full of brilliant shows are a powerful but underused weapon in the battle for viewers’ attention
- Comment
Scott Bryan: Declining soaps need to find a way to hook younger viewers
The cancellation of Neighbours shows how vulnerable these former stalwarts of the schedules have become
- Comment
It’s high time subtitles were mandatory across the board
Improving accessibility for every viewer should be a requirement for all broadcasters, not an optional extra, says Scott Bryan
- Comment
Olympics highlights the shift in power away from PSBs
Sub-licensing deal with Discovery leaves viewers disappointed and illustrates the tough challenges facing the BBC, says Scott Bryan
- Comment
The BBC should capitalise on Eurovision’s popularity
A Saturday night entertainment show to select the UK entrant would deliver ratings and boost our chances, says Scott Bryan
- Comment
Streamers must stop hiding behind the big numbers
Lack of transparency over ratings is confusing for viewers – and may even be hurting the platforms’ smaller shows, says Scott Bryan
- Comment
BBC3 needs to balance online and linear
Combined presence across TV and on-demand is best strategy for youth channel, says Scott Bryan