Satellite services provider SES has launched an Ultra High Definition (UHD) demonstration channel in the UK and Ireland.

The channel is delivered by the Astra 2E satellite using DVB UHD-1 Phase 1 signalling specifications encoded in the HEVC Main 10 standard.

It features footage of urban sports, exotic animals and cityscapes that SES said would help to demonstrate the clarity of UHD.

SES said it was “determined to continue to lead the UHD experience and make it a commercial reality”.

Mike Chandler, managing director of SES subsidiary Astra, said: “We are making use of the capacity to enable UK and Irish retailers, installers and enthusiasts to understand the technology that makes UHD possible, and what it will mean for their viewing experience.

“We encourage our trade partners to show our UHD demo channel at their points of sale for demonstration purposes.”