Simplestream has inked a deal with MP & Silva to provide the international media rights company’s clients with access to a suite of multiplatform video distribution tools and services.

Simplestream will provide live streaming, real-time highlights clipping, catch-up, social syndication and subscription management services along with customisable options such as the ability to integrate a branded video player into publisher’s websites and the white-labelling of Simplestream’s Media Manager offering for multiscreen OTT services.

MP & Silva Digital & Technology Services managing director Damon Garwood said: “Having Simplestream as a preferred partner within our ecosystem allows us to extend the services and solutions available to our federation and media client’s to maximise sports content to global fan bases.

“This includes a growing number of consumers who are always connected and wish to consume on every screen available. The range and flexibility of Simplestream’s services compliments all of our customers’ needs in a scalable and sustainable way.

“Tailored to each clients’ requirements from managing content through to facilitating subscription and ad funded models where necessary. With this and all of our partnerships we’re excited to extend our ability to deliver any content to any screen and anyone anywhere in the world to the highest quality.”

Founder and chief executive of Simplestream Adam Smith added: “Sport is first and foremost a social experience, so it is incredibly important for organisations to be able to connect directly with fans wherever they are.

“MP & Silva work with some of the world’s biggest names in sport and we are proud to be partnering with them to support their Technology Services across multiple sports and territories. By extending distribution to digital platforms, rights holders can extend fan-engagement and bring premium content to new markets.”

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