Complete sound design on a series of idents promoting Cinema, the replacement for Sky Movies.
Audio post Envy Advertising
Client Sky Creative
Brief Complete sound design on a series of idents promoting Cinema, the replacement for Sky Movies.
How it was done Opening on a film projector, the idents take the viewer on a journey that ultimately reveals Sky Cinema’s new branding. Envy sound designer Ian ‘Arge’ Hargest started with the sound motif of the projector, adding layers of traditional projector sound effects that morph into more detailed bespoke sounds. These include mechanical lights flickering, bulbs crackling, rain sticks and reverse glass effects. Glass, silverware, dust, dirt and rubble noises and fireworks were used. The sounds were then run through multiple Doppler effects, re-pitched, time stretched and run through further filters. Multiple tempo noise gates were added to create a ‘flutter’ effect.
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