The UK's first 24-hour phone shopping channel launches this week on Sky Digital, with a speech recognition system in place that will provide an 'end-to-end' digital system for customer transactions. Phone World will feature round-the-clock promotions on a variety of mobile phones and accessory packages. Eckoh Technologies has provided the channel with a bespoke service that uses speech recognition to take orders and deliver customer data to a fulfilment house - without the need for any human interaction. The new system is likely to save the channel significant amounts in salaries.

The UK's first 24-hour phone shopping channel launches this week on Sky Digital, with a speech recognition system in place that will provide an "end-to-end" digital system for customer transactions. Phone World will feature round-the-clock promotions on a variety of mobile phones and accessory packages. Eckoh Technologies has provided the channel with a bespoke service that uses speech recognition to take orders and deliver customer data to a fulfilment house - without the need for any human interaction. The new system is likely to save the channel significant amounts in salaries.

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