The money has been spent on a range of new technology including Sony F790 HDcam cameras and Sony HVR-Z1 camcorders.
The company has also been given a facelift with a new corporate branding.
Alias Smith & Singh company director Mike Smith, explaining the reasoning behind the decision to open the new Pinewood base, said: “The new office fulfils the company's desire to stay ever closer to the growing needs of the film and broadcast industries, as well as take advantage of the expansion opportunities that will enable the company to grow further in the future.”
The list of new kit includes:
Sony SRW 5800
Sony HVR Z1E's
Sony SRW 5500
Snell & Wilcox Ukon Converter for HD & SD
Sony HDW F790 HDCAM camera
Canon HJ11 & HJ22 lens
Sony PMW EX1 IMX HD card camera
Sony BVM A20F1M monitor
Sony LMD 9050 HD & SD LCD field monitor
Sony PDW F70 XDCAM HD disc recorder
Audio mixer SQN-4
Arri 2k Blonde lighting set
Alias Smith and Singh provides VTR and camera hire for standard and high definition television systems. Its head office is on Newman Street in central London.