Sony’s Hiroshi Yoshioka will deliver the opening keynote at the 2010 NAB Show in Las Vegas next week.

Yoshioka, who oversees Sony’s television, digital imaging, home audio and video businesses, will focus on the global demand for 3D technology and Sony’s vision for the future of 3D technology, for consumers and professionals.

Yoshioka will also present exclusive footage including 3D clips from the Masters Golf Tournament and other sports and entertainment events.

“Sony is a technology leader whose innovations have changed the way we create, manage, deliver and consume audio and video content,” said NAB president and chief executive Gordon Smith.

“Mr. Yoshioka has been central to that leadership and we look forward to him imparting his knowledge and insight on the technologies and trends that are driving our industry’s future.”

NAB takes place 10-15 April at the Las Vegas Convention Centre.