The team behind commercial production company Steam have set up a broadcast facility in Soho to provide ingest, digitisation and conversion services specifically for production companies that have taken their post in-house.

Soho Transfer, which cost£500,000 to launch, takes in tape and file-based content and provides producers with non-linear versions in any format, including uncompressed HD, for use with Apple's Final Cut Pro editing software.

The D'Arblay Street-based company also offers conversion via a Snell & Wilcox Alchemist PhC, Apple Color grading and 5.1 Pro Tools dubbing.

The company is run by the co-founder of digital distribution company Adstream, Brett Sullivan, who acts as managing director, and Clayton Jacobsen who has become operations manager. Both also run Steam.

Jacobsen told Broadcast that there is a real need for the service as producers who are editing in-house often have gaps in their technical infrastructure.

“For example they may not have tape decks or the technical experience to be able to deal with digitisation and finishing,” he said. “Many producers are looking to get their work done outside the traditional relationship with the post houses.”

The eight-strong team will comprise three production managers, three graphics specialists and two editors. Clayton said: “We've only just set up but production companies looking for this service have already found us on Google.”

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