Content management and monetisation company T3Media has rebranded as Wazee Digital.

The company said that the rebranding was prompted by a shift in the business in response to the “explosion” in media consumption and a change in the content ecosystem.

This shift, the company said, requires a radical rethink of the entire digital media supply chain.

“This change comes at an important time in our company’s growth and is a strong representation of the success of our technology investments,” said Wazee Digital chief executive Harris Morris.

“Today’s media landscape continues to evolve. So do we.”