The football media company is working with WSC Sports to use AI to develop personalised content for its 85 million monthly active users

Screenshot 2021-06-23 at 16.41.00

Football media company OneFootball has brought in artificial intelligence (AI) sports specialist WSC Sports to develop unique, personalised content for its 85 million monthly active users.

The content includes live, near-live, and post-game video content through the OneFootball website, app, OneFootball Player and social media.

Nick von Doetinchem, VP OTT Streaming & Media Rights at OneFootball, said: “With this partnership we are using innovation to create unique short-form content and bring fans closer to the action. We are excited about the roadmap ahead of us that caters to the changing consumption habits of a new generation of football fans.”

Itai Epstein, head of business development, Central Eastern Europe, Russia & China, WSC Sports, added: “OneFootball and WSC Sports are both focused on creating tools and technologies that can take fan experiences to the next level, making them as personalised and customisable as possible. We are excited about the prospect of a long-term relationship to create tools that engage fans even more.”