Disguise’s servers feed content directly to customisable digital playing surfaces

ASB GlassFloor, which turns arena floors into customisable interactive digital surfaces, has announced a strategic partnership with Disguise, enabling Disguise servers to directly feed interactive content to the floor. 

ASB GlassFloor makes it possible for ball tracking data to be visualised on the arena floor, as well as players’ live positions, movement speed and performance metrics to be shown right on the playing surface.

ASB GlassFloor’s operating system for the digital court, Glasscourt OS, feeds directly into Disguise’s servers, and Disguise technology will now form the backbone of ASB GlassFloor’s LumiFlex LED floor platform, ensuring frame-accurate UHD playback, low latency and stability. The partnership will enable impressive graphics to be displayed on a massive scale.

As part of the partnership, the Disguise platform will be used exclusively on all ASB Arena and Event Services floors, as well as ASB GlassFloor sports courts and activations, including the NBA All Star Weekend, FIBA Basketball Champions League Final 4 and the EuroLeague, and the company’s own facility in Orlando, the ASB Athletes Lab.

Developed in collaboration with the NBA, the Athletes Lab will be used to showcase the technology and allow teams and clients to see the immersive sports solution in action, as well as acting as a testing ground for future innovation.

Disguise and ASB GlassFloor will also provide three full-sized, portable event rental basketball courts that will see use at marquee sports events across the US and Europe this year.

“Through initiatives like our ASB GlassFloor Athletes Lab, we’ve already helped NBA coaches draw plays on their iPad, and see them instantly show up on the digital court floor, alongside real-time player data,” says CEO of ASB GlassFloor, Christof Babinsky. “By partnering with Disguise, we aim to take things even further. We previously worked with Disguise on an interactive LED court at the NBA’s All Star Weekend in 2024 and other events. Following the huge success of these activations, we hope to unify venue AV across more LED floors, banners, jumbotrons, lights and sound so they can be driven from a single system in the future.”

To support this goal, ASB GlassFloor and Disguise are co-developing a suite of applications built specifically to offer fans AR games and interactive halftime experiences they can enjoy from any part of the arena.

“This partnership highlights a broader industry shift – sports venues are no longer static spaces used only on game day,” says senior vice president of commercial at Disguise, Jake Stone. “Together with ASB GlassFloor, we’ll help teams not only improve their performance, but also increase their revenue by using their arena as an always-on, programmable environment that everyone can benefit from year-round, whether it’s used for a brand product demo or a band’s stadium tour. This is not just about changing how courts look or using LED floors as a novelty, but redefining how sports infrastructure is used for the future.”