Burnley FC installs immersive LED tunnels at Turf Moor

Burnley FC has partnered with digital stadium specialist ADI to update Turf Moor Stadium with two dynamic, immersive tunnels as well as an additional corner screen above the players’ entrance tunnel. 

Turf Moor Stadium has seen significant digital modernisation over the last three years, with multiple screens, signs and ribbons creating a large co-ordinated platform within and around Turf Moor Stadium. 

The latest updates focus on the players’ arrival. They include a players’ arrival tunnel in the North-East corner of the stadium, welcoming players as they arrive at the stadium. There’s also a players’ entrance tunnel in the South-West corner, where players will enter the pitch prior to kick-off, as well as an immersive corner screen above the players’ entrance tunnel. New LED gantries will also manage crowds as they arrive and leave the matchday.

The Heroes Tunnel adds to the theatre of the players arrival as they disembark from the team coach and head into the stadium.

For the players’ arrival on pitch for match kick-off, ADI created a new entrance tunnel, designing and building a steel-framed structure, dressed internally with LED panels to create an immersive digital tunnel.

As the players leave the tunnel and emerge onto the pitch, a new corner screen sits above the tunnel entrance between the two stands.

Finally, outside of the stadium bowl, ADI has installed two new double-sided LED gantries which are used to manage the flow of away fans as they approach and leave the stadium at the start and end of the match.

The screens and signage utilise ADI’s proprietary MT LED modules. The external signage uses 6mm MT outdoor product, whilst the internal tunnels are from ADI’s fine pitch MTi range with a 2.5mm pixel pitch.

ADI CEO Geraint Williams said: “Turf Moor is already one of UK football’s most digitally advanced venues, with over 1,000 m2 of ADI installed screens and signage – the new elements will join onto this platform. 

“As stadiums take on increasing levels of digital infrastructure, there is the danger that they become operationally fragmented. Every pixel of Burnley’s digital stadium platform is operated by a single club partner ensuring content can be easily controlled and co-ordinated.”

All the screens in the stadium are powered by Live Venue, ADI’s broadcast fibre network that connects Turf Moor to ADI. This enables ADI’s matchday teams to operate, manage and co-ordinate the matchday experience live from galleries at its Lancashire-based HQ.

Williams said: “We’re considering every element of the fan journey – looking at ways we can uplift experience and increase enjoyment. Burnley have a fantastic and loyal fanbase, but the club are keen to invest in the next generation of fans and their investment in the content experience reflects that. The new elements are part of getting fans closer to the players – their heroes – but it’s also about providing a platform for the players to feed off the fans and the stadium atmosphere.”