Courtside 1891 TV launched at the end of February

FIBA_Courtside 1891 TV basketball

FIBA, the international basketball federation, is using M2A Media’s M2A VOD-to-Live product to deliver its 24/7 linear channel Courtside 1891 TV.

The channel features international basketball content taken from FIBA’s existing VOD content, which is delivered to FIBA broadcast partners. It launched at the end of February. 

M2A VOD-to-Live integrates M2A Live, a live streaming product that offers content insertion into live streams, with M2A Connect, a broadcast aggregation and distribution product. The service automates playlist ingest and VOD asset conforming into 24x7 live encoding to produce broadcast quality channel originations that are made available through IP distribution with flexible subscription management. The workflow is cloud based with unlimited expansion capacity, visual monitoring, full alerting and success notifications. 

Marcus Box, CEO, M2A Media, said: “M2A Media’s suite of live video products has been designed for flexibility and integration, and FIBA’s use of M2A VOD-to-Live is evidence of this. It is exciting to see how this latest solution, which utilises both M2A Live and M2A Connect, is helping FIBA maximise the value of their VOD archive to the benefit of their broadcast partners, and ultimately, basketball fans all over the world.”

Andrew Ryan, managing director of FIBA Media, added: “M2A VOD-to-Live is the perfect solution for our needs. We have an extensive library of basketball footage, which is compelling content for fans around the globe. The ease and speed at which M2A deployed the service to support our new Courtside 1891 TV platform has been fantastic. M2A has enabled us to add value to our offering and delight our international fan base.”