It is unclear how company will work with Eleven, which supports FIFA+’s streaming tech
FIFA has partnered with Globant, a digital consultant and software provider, to work on its streaming platform.
In addition, Globant will sponsor the upcoming men’s and women’s World Cups, the next three FIFAe Series, and a selection of age group tournaments.
The company will aim to improve FIFA+’s streaming capabilities, as well as develop a free-to-play gaming site. It will also create new features and connected experiences for the D2C platform.
Globant was unable to confirm how it will work alongside Eleven, which currently supports the production, delivery, and distribution of live content on FIFA+ with its streaming tech. Eleven was recently acquired by DAZN, subject to anti-trust review.
FIFA’s chief business officer, Romy Gai, said: “Since its launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years.
“Through its multi-faceted support, Globant will play a vital role in accelerating the development of FIFA+ as a groundbreaking digital hub that inspires and engages football enthusiasts across the globe.”
Martin Migoya, co-founder and CEO of Globant, said: “We are proud to start working with FIFA to accompany them in their digital transformation process and continue propeling our goal of reinventing industries. This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”
Wanda Weigert, Globant’s chief brand officer, added: “We believe that technology can boost passion and elevate the sports experience. Participating in all these global competitions will allow us to connect with people from every corner of Earth and with beloved brands to support them in their reinvention paths.”
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