The streamer is using Amagi ADS PLUS as the monetisation platform for its FAST ad inventory
Free Live Sports has expanded its partnership with Amagi, naming Amagi ADS PLUS as the monetisation platform for Free Live Sports’s FAST ad inventory.
The streamer offers “the world’s largest selection of live sports streaming channels, on-demand movies, series and more” and is available in 71 countries.
It delivers more than 125 live sports channels and thousands of hours of sports-related video on demand content, covering everything from college football to motorsports.
Free Live Sports inventory will now be available exclusively via Amagi ADS PLUS, a connected TV marketplace designed to help both content owners and global advertisers maximise the value of streaming advertising.
Free Live Sports gains access to ADS PLUS’ real-time connections to global buyers and AI-powered yield management capabilities to help maximise revenue for every minute of programming, says Amagi.
“As the FAST market continues to evolve, platforms need solutions that simplify monetisation and efficiently scale operations,” said Srinivasan KA, co-founder & president – global business at Amagi. “By integrating ADS PLUS directly into Free Live Sports, we’re helping them stay ahead in a competitive landscape with streamlined ad operations and data-driven insights, while maximising both revenue and advertiser value.”
“Amagi has been instrumental in powering our platform, from channel creation to global distribution,” adds Cathy Rasenberger, co-founder/ co-president of Free Live Sports. “Free Live Sports, through our parent company, Sports Studio, Inc., began working with Amagi earlier this year, selecting them as our technology, content, and monetisation partner. By making Amagi ADS PLUS our exclusive monetisation platform, we can unlock new revenue growth – all while keeping the viewer experience front and center.”
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