Genius Sports will deliver data and video to a global network of sportsbook partners for every Serie A, Coppa Italia and Supercoppa Italiana fixture

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Genius Sports is to capture, distribute and commercialise Serie A data and video streams for betting operators through the 2028/29 season.

This agreement with Series A gives Genius Sports exclusive rights to every Serie A, Coppa Italia and Supercoppa Italiana fixture, delivering data and video to a global network of sportsbook partners.

Genius Sports also gains access to Serie A media rights for both data and tracking, for broadcast augmentation, match reports, news content, and analysis.

Genius Sports says the partnership will “supercharge <interactive live betting product> BetVision”.

First launched with the NFL across US sportsbooks, BetVision enables fans to watch live games, interact with stats overlays, customise viewing modes and place bets within a single interactive player.

Luigi de Siervo, CEO of Lega Serie A said: “Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorised distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season.

“In this rapidly evolving market, this partnership ensures only verified, official data is commercialised — protecting fans, preserving integrity, and defending vital revenue for clubs. It’s a decisive step in our fight for legality and a call to lawmakers to support the rights of leagues and the safety of bettors.”

Mark Locke, CEO of Genius Sports, added: “We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe. With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-flight Italian football. We are not riding momentum; we’re driving it. Our technology, scale, and execution are unmatched. Guidance will be updated to reflect this positive commercial performance.”