Dizplai will integrate live streams, add fan interactivity and more
Nascar has expanded its partnership with Dizplai to enhance its YouTube content.
Dizplai will assist the motorsport competition with integrating live data streams, enabling fan interactivity, and creating premium sponsorship and live commerce opportunities on its YouTube channel.
This includes powering its weekly YouTube show Inside The Race with features such as social media interaction, data-driven storytelling and new monetisation models. Examples of this include integrating real-time driver data streams to shape race narratives and embedding sponsorships and live commerce opportunities directly into content.
Ed Abis, CEO of Dizplai, added: “At Dizplai, we’re over the moon to be continuing our working relationship with one of the most prestigious motorsports organisations around the world. We’re looking forward to continuing to empower NASCAR to create meaningful audience interaction and make every viewer count.”
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