The US broadcaster has partnered with a range of tech companies to enable its coverage of the Winter Olympics

Milano Cortina

NBC Sports has partnered with a range of tech companies, including Canon, Comcast Technology Solutions, Grass Valley and Audio-Technica, for its coverage of the 2026 Milano Cortina Winter Olympics and Paralympics.

NBC Sports has taken delivery of 115 Canon UHD broadcast lenses for its production of the 2026 Winter Olympics and Paralympics. Canon is also sending support staff, with four service and support members onsite in Italy.

Canon has worked with NBC Sports for 35 years, assisting NBC Sports’ production efforts at previous Olympics and other major international sports events in North and South America, Europe and Asia.

“NBC Sports is proud to continue our longstanding partnership with Canon for the Milano Cortina 2026 Olympic and Paralympics Winter Games. Canon’s broadcast lenses and onsite support are integral to our commitment to delivering world-class coverage and immersive experiences for viewers. Their dedication to innovation and reliability helps us bring the excitement of the Games to life for millions of fans,” said Christopher Connolly, vp, sports & Olympics engineering, NBC Sports.

“We are immensely honoured that NBC Sports has once again selected our finest broadcast digital imaging solutions and chosen us as their dedicated broadcast lens provider for the 2026 Milano Cortina Winter Olympics and Paralympics,” adds Sammy Kobayashi, president and CEO, Canon.

NBC Sports’ WInter Olympics

NBCUniversal owns the US media rights on all platforms to all Olympic Games through 2036. NBC Sports is showing selected Winter Olympics events live during the day on NBC and live streaming the entire Winter Olympics on Peacock. It is also airing a Winter Olympics primetime show, Primetime in Milano, featuring top events, stars, and stories.

NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the Milano Cortina 2026 Olympic and Paralympic Winter Games.

NBC Sports will use Comcast Sports360 from Comcast Technology Solutions, which includes CTS’ Cloud Video Platform, to manage on-demand content and metadata, and publish video across devices, sites, and apps. 

Comcast Technology Solutions has worked with NBC Sports for more than a decade.

“The Milano Cortina Winter Olympics will be one of the most expansive productions in our history, with viewers expecting seamless access to every event and key moment across the screens of their choice,” said Darryl Jefferson, SVP, engineering & technology, NBC Sports and Olympics. “Comcast Sports360 from Comcast Technology Solutions enables us to deliver the speed, quality, and reliability that Olympic coverage demands, supporting seamless, multi-format delivery across a wide range of platforms.”

“We are proud to provide NBC Sports with the back-end video management capabilities needed to support their massive viewing audience, supported by Comcast Sports360 to enhance fan engagement with precision and efficiency at scale,” adds Bart Spriester, senior vice president and general manager of streaming, broadcast, & advertising for Comcast Technology Solutions.

Meanwhile, NBC Sports is also using Grass Valley tools to deliver advanced signal conversion, routing, and orchestration technologies for its production of the 2026 Winter Olympics and Paralympics.

These solutions will be deployed onsite in Italy, at NBC Sports’ facilities in Stamford, Conn, and 30 Rockefeller Plaza in New York.

“Grass Valley has worked with NBC Sports for more than two decades, assisting NBC Sports’ production efforts at previous Olympics and other major international sports events in Europe, Asia and the Americas,” said Tim Canary, SVP engineering, NBC Sports. “Their technology and engineering support are key components in delivering the unmatched quality and reliability that audiences expect from NBC Olympics’ coverage.”

“We’re honoured to extend our long-standing partnership with NBC Sports for Milano Cortina 2026,” added Jon Wilson, CEO of Grass Valley. “With Alchemist, Orbit, and the power of AMPP OS working together, backed by our leading infrastructure products and on-site support expertise, we’re enabling NBC Sports to deliver the scale, quality, and reliability audiences expect across every screen.

NBC Sports has also selected Audio-Technica to provide professional microphones, broadcast headsets, headphones and accessories for its production of the 2026 Milano Cortina Winter Olympics and Paralympics.

Audio-Technica equipment will deliver much of its audio capture requirements across all sporting venues.

“NBC Sports is proud to mark 25 years of partnership with Audio-Technica, whose advanced audio technology solutions have played a vital role in supporting NBC Olympics’ production efforts around the world. Throughout this longstanding partnership, Audio-Technica has continued to deliver premium products and pioneering innovations in microphone technology, serving as the foundation of an audio signal chain dedicated to superior sound quality and reliability. Audio-Technica consistently delivers outstanding performance, Games after Games, whether in the host city as well as at our Stamford broadcast facility,” said Karl Malone, senior director, audio engineering at NBC Sports.