NewGen launches AI platform to streamline creator campaigns

NewGen has launched Multiple, an AI platform to help brands scale creator campaigns more efficiently and with greater control.

Multiple brings every stage of creator campaign execution into a single system.

It can match creators to briefs, manages outreach and approvals, publishes content and tracks performance centrally, reducing the need for multiple systems and manual coordination.

Multiple provides the option to automate key steps including creator sourcing, outreach, rate benchmarking and negotiation, contract generation with ASA and FTC compliance checks.

It can also standardise scheduling and reporting, so campaigns are executed consistently across markets and platforms.

The platform creates a clear audit trail and campaigns can go live up to ten times faster than manual workflows, says NewGen.

The platform includes an AI tool that connects with creator marketplaces to identify the most relevant creators, applying custom scoring based on factors such as brand safety, tone of voice, and niche alignment.

This reduces the reliance on manual shortlisting and helps ensure creator selection is consistent and repeatable.

Multiple can be used in three ways – full automation for maximum speed and scale; a hybrid model where humans lead strategy while the platform handles operations; or a fully human-led approach for more complex briefs.

Mike Craddock, CEO of NewGen, said: “We’ve spent years running creator campaigns for the world’s biggest brands and watched the same problems repeat. The tools were fragmented, the compliance was manual and the reporting came too late to act on. Nobody had fixed it end-to-end, so we did. Every brand we work with is under pressure to do more with less and to show the numbers. Multiple is how we help them do that.”

Chris Parnell, CCO of NewGen adds: “This is not a discovery tool with a few automations bolted on. It is the whole pipeline, connected and auditable, from the first outreach message to the final report. For marketing, finance and procurement teams, that is a different proposition entirely.”