Amersia will provide tools for filmmakers
The team behind Vertigo Films has launched an AI entertainment company in partnership with Federation Studios.
Amersia, founded by the Play for Today indie’s co-founders James Richardson and Allan Niblo, will provide filmmakers and studios with AI-generated content through its production system Woven. This system will provide a shared environment for collaboration and asset management to create AI-generated video.
Amersia will be overseen by Federation Studios, which is a founding partner in the company and Vertigo’s majority owner. Federation will provide a testbed and a strategic bridge between traditional production and AI-native workflows.
The first short to originate from the company, Critterz, was created by OpenAI creative technologist Chad Nelson, produced by Native Foreign and directed by AI creative technologist Nik Kleverov, who is also the chief creative officer of brand storytelling company Native Foreign. Woven is now piloting with select media partners.
“Every major shift in entertainment has come when creatives gained access to new tools - from sound to CGI,” said chief executive of Amersia James Richardson.
“AI is the next inflection point. We built amersia from the ground up to give artists the power to create at a scale and level of cinematic ambition that simply wasn’t possible before.
“Critterz is the first proof of that shift. The most extraordinary films and brand storytelling of the next decade will be born from this technology.”
Kleverov said: “Woven is built around human-led creativity. By automating the repetitive parts of production, we give artists more time to focus on the creative decisions that actually matter.”
UK indie Vertigo, founded in 2002, is behind series including Britannia (Sky), Bulletproof (Sky) and Mammals (Prime Video).
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