Platform aims to give broadcasters and rights holders insights into the 26 biggest media markets
Peak Sport Media has launched Peak Fan Insights, a platform aiming to support broadcasters and rights holders navigating the media landscape.
Covering over 100 leagues and tournaments in the top 26 largest media markets, Peak Fan Insights features proprietary models measuring a sports fan’s media habits and willingness to pay for media as well as a general picture of their behaviours.
It is already in use by several rights holders and media businesses, including LaLiga, and has been developed by analysts at Peak.
Bruno Rocha, Peak co-founder and CEO, said: “Fan Insights is a definitive and fundamental resource for any business operating in the sports media industry – and a platform we believe will help them navigate seismic shifts in revenue models and fan behaviours.
“At Peak, we’ve built a team that has experience from every area of the sports media industry, and a common theme across our careers has been a frustration with market data that, too often, delivered insight that wasn’t reflective of actual fan behaviour. Fan Insights solves that, and we believe it has the power to transform how rights-holders and media platforms create, distribute and commercialise their content.”
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