Reuters Imagen launches new platform offering

Reuters Imagen, the content management platform trusted by sports organisations, broadcasters, rights holders and media companies, today introduced a new platform offering built around four connected product modules: Hub, Live, Engage and Intelligence.

Media operations have grown more complex as audiences demand more content in more formats across an increasing number of channels. Sports organisations, broadcasters, rights holders and media companies now run live production, expanding archives and multiple distribution channels at the same time, often across teams, partners and disparate platforms. Reuters Imagen brings these activities together in one platform, so every team works from the same governed source of content, whatever stage of the lifecycle they are working in.

The modules make it easier for organisations to select and combine the capabilities they need, creating new possibilities across the full media lifecycle, without adding disconnected tools or workflows. Rather than prescribing a single workflow, Reuters Imagen provides a media foundation that can be shaped around different teams, priorities and stages of growth.

Digital and social teams can move live moments from capture to clipping, automated highlights and social output. Rights holders and commercial teams can create personalised content experiences and share content with partners more effectively. Media operations, production and archive teams can enrich media for faster discovery and improved content use and reuse.

Four modules, one connected platform

• Hub provides the secure, searchable and rights-governed media foundation on which every Reuters Imagen customer solution starts. It brings together content management, metadata, access controls, clipping and distribution, while providing access to the Reuters Connect content marketplace for additional reach and monetisation opportunities.
• Live helps teams capture and activate content while an event is still happening, combining live-stream ingest, operational monitoring and data-driven workflows.
• Engage helps organisations turn content into audience and partner experiences through content personalisation, content creation, mobile sharing, and social distribution workflows
• Intelligence applies AI enrichment, content understanding, re-framing for mobile and agentic content curation across the platform, making media easier to discover, understand, package and reuse with less manual effort.

These modules can be adopted individually or combined as requirements evolve, allowing organisations to scale capabilities, on top of Hub, at their own pace without introducing disparate systems or processes. Whether supporting a specific operational need or a broader media transformation strategy, Hub, Live, Engage and Intelligence work together as one connected platform.

Greg Burns, director of product management at Reuters Imagen, said: “We wanted to make it easier for customers to create more possibilities from their content, as well as just managing more content. By combining modules, customers can shape and scale their workflows around the outcomes that matter to them and their content teams.”

Available now, ahead of IBC 2026

The new modules are available now. Reuters Imagen will showcase key features from Hub, Live, Engage and Intelligence at IBC 2026 in Amsterdam, from 11 to 14 September, including a demonstration of a live moment moving from capture through clipping, mobile and social output, partner access and archive discovery, all within one connected platform.

Whether your priority is live content workflows, audience growth, partner distribution or archive value, Reuters Imagen provides one platform that grows with your organisation’s needs. Find out more here.