Highfield AI analyses content and then selects graphics that fit
Ross Video and Highfield AI have partnered to add AI-assisted graphics to the Ross ecosystem.
The partnership works within current graphics workflows, but with less human input. HighField AI analyses story context within Ross Inception, identifies the appropriate Ross XPression graphics templates, and assists in generating production-ready graphics by assembling relevant content, including text, quotes, visuals, and data, while applying editorial and branding rules. Content assets can be retrieved through Ross Streamline, with graphics rendered and deployed through XPression.
This can be used to create lower-thirds, matchup screens, player profiles, and full-frame visuals in news and sport.
Ross Video and Highfield plan to expand this partnership to other production tools in the future.
Tehseen Akhtar, senior director of product management at Ross Video, said: “Broadcasters don’t need AI that forces them to rebuild their operation. They need intelligent tools that support the workflows they already rely on.”
Ofir Benovici, CEO and Co-founder of HighField AI, said: “HighField AI turns story context into production-ready graphics in seconds. With Ross, we’re introducing a conversational workflow for live production, making graphics creation as simple as asking for what you need. A producer can request a matchup graphic or player comparison, and the system builds it instantly using the broadcaster’s own templates and assets. With HighField AI, production teams can create graphics faster, maintain consistency, and keep full brand control, without changing how they work.”
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