Its AI-powered synthetic voice will be used with Stats Perform’s Opta data

Stats Perform has partnered with Veritone for its AI-powered synthetic voices.

Veritone Voice will be used with Stats Perform’s Opta sports data to bring localized, AI voice capabilities to content creators, media organizations, brand agencies, teams, leagues and betting platforms globally through Opta Voice. 

Veritone Voice supports both text-to-speech and speech-to-speech AI modalities, and will enable voice-enhanced commentary for automated match previews, recaps, player bios and play-by-play; allow sports fans to choose the audio content that fits their preferences; reach global audiences in their native languages; and provide access to sports reporting for those who are visually impaired or have reading disabilities.

It is built on Veritone aiWARE, the first operating system for AI, and gives all users access to multiple voice engines that combine with other cognitive capabilities such as translation, sentiment analysis, content classification and more. 

Stats Perform chief revenue officer Steve Xeller said: “Generating lifelike AI voice commentary for sports is the natural next step for the industry.

“Thanks to Veritone technology, our users will now have the ability to create custom voices in partnership with beloved broadcasters, in multiple languages including English, Spanish, French, German, Japanese, Italian and Arabic, and incorporate these lifelike voice options into stats reporting to reach wider global audiences with localized content. This is particularly important for those who do not read and speak the host-distributed language; as well as those with visual impairments or disabilities.”

Veritone president Ryan Steelberg added: “Veritone’s partnership with Stats Perform is truly a tipping point within the sports tech and AI industries.

“This is the first-time synthetic voice will be deployed in sports reporting at scale. It takes storytelling in sports to a new level and dramatically transforms fan engagement.”