Company will create and distribute first and second division highlights

WSC Sports LaLiga

WSC Sports has agreed a deal with LaLiga to create and distribute first and second division highlights using its AI platform.

The WSC Sports platform analyses live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized videos. Each video comes complete with graphical and contextual elements added for branding and sponsorship opportunities.

It will be used by LaLiga across all their digital properties (website, app, social media) for all first and second division matches during the 2022/23 season, around 800 games. Content created via the WSC Sports platform will also be distributed to LaLiga teams.

It will also be used on content from the LaLiga archive. Around 5,000 matches from the past six LaLiga Santander and LaLiga SmartBank seasons will be automatically indexed and tagged, ready for highlights creation. 

In addition to online content, LaLiga will use new WSC Sports product, Broadcast Pro, to easily create and edit matchday highlights for its broadcast TV channel.

Melcior Soler, audiovisual director of LaLiga, said: “We are pushing the boundaries of innovation to use LaLiga content in new and exciting ways, all with the goal of bringing LaLiga fans around the world closer to the games, plays and players they love. Using AI to speed up creation and distribution of our content, as well as our archive footage in broadcast quality, brings a level of technology expertise not seen anywhere else in sports.”

Itai Epstein, director of business development, head of EMEA & China at WSC Sports, added: “We’re delighted that LaLiga will be using the WSC Sports platform for the upcoming season to revolutionize their global digital strategy. It’s a privilege to work with such a global name and such a forward-thinking league that is always looking to deliver the best content experiences possible for its fans.”