It will continue to provide automated highlights for Serie A, Supercoppa Frecciarossa, and Coppa Italia Frecciarossa matches

WSC Sports

WSC Sports has agreed a three-year deal with Lega Serie A to provide automate highlights for its competitions.

The league will continue to use the platform for all of its Serie A, Supercoppa Frecciarossa, and Coppa Italia Frecciarossa matches. The system automatically creates video highlights in real time, and then distributes them across the league’s social media channels and other digital properties. Serie A has been using the solution since early 2022. 

This deal comes shortly after an agreement between WSC Sports and the Italian FA to provide a similar service for the women’s Serie A. It also works with the FA, Bundesliga, and Real Madrid.

Lorenzo Dallari, editorial & social director of Lega Serie A, said: “Thanks to this agreement, we’re able to continue the development plan for our social and digital platforms, which have now surpassed a total of 21 million fans who follow us regularly. In particular, Lega Serie A’s YouTube channel alone has recently reached 8 million subscribers, confirming it as the channel with the most subscribers among football leagues worldwide, and thanks to this agreement it will be further enriched with new videos.

“We are confident that in collaboration with WSC Sports we will be able to provide fans with increasingly engaging and innovative content, and to all 20 clubs in Lega Serie A, a cutting-edge product to expand their social media offering.”

Ben Mirvis, business development at WSC Sports, added: “It’s an honor for us to be working with one of the biggest football leagues in the world, helping Serie A innovate their content workflow to better engage with their passionate fans. This partnership enables Serie A fans to be able to consume match content as soon as it happens on any device. We look forward to working together to push the boundaries of how content can connect fans with the teams and players they love.”