CiTV's on-screen branding has been spruced up for Christmas by the Carlton design team. Asked to
CiTV's on-screen branding has been spruced up for Christmas by the Carlton design team. Asked to produce a set of idents which brought the CiTV brand to life, the team used the letters which make up the CiTV logo and developed them as characters, giving them their own personalities.The concept was developed in-house at CiTV by director Satvinder Johal and CiTV graphics creative director Dave Hickman. The 3D animation was produced by Shaun Magher, Adam Cootes and John Simmonds at Mad Dogs Animation using Maya.