Beautiful TV has spent £50,000 upgrading its West End creative agency studio operation.

Included in the deal are the purchase of a Sony DVW-M200P VTR and an update of its IT infrastructure.

The company has also added Joe Maker to its design team. He has previously worked in the on-air departments at NBC Universal and Sky.

The expansion follows new client wins that include Warner TV, Nickelodeon, Google and Cartoon Network.

Commercial director Tom Roebuck said: “Despite the difficult economic environment we have been delighted to see our revenues grow by 70% over the past 12 months. This has enabled us to make considerable investments which will help us maintain the high levels of service and creativity our clients have come to expect.” 

Established in 2005, Beautiful TV specialises in designing and producing promos, idents, commercials, sponsorship and branding.