Re-brand The British Comedy Awards to give the programme a darker, late-night feel.
Creative Light Creative
Client Unique TV for Channel 4
Brief Re-brand The British Comedy Awards to give it a darker, late-night feel.
How it was done The original concept was developed by James Taylor. The joker’s face from the original comedy awards brand was developed into a Jack in the box animation. It was modeled and animated in Cinema 4D, with the finishing and edit completed in After Effects.
The Jack in the box development gives the existing brand a new, darker twist, which is in keeping with this year’s carnival theme.
Watch it Friday 16 December, 9pm, Channel 4