Emap Performance Design has redesigned its channel identity package for music channel The Hits. The brand wanted to be big, friendly and fresh in expressing its essence, 'Such a good feeling!', to its 16- to 34- year-old market. The idents aim to express how The Hits can fill the world with energy. When The Hits is on TV the room comes alive with colourful graphic flowers and dancing slices of toast. Creative director and designer Domenico Bartolo was assisted by designers Ryan Hays, Tim Cokayne and Julian Marien. The Hits launched the eight-strong package this month.
Emap Performance Design has redesigned its channel identity package for music channel The Hits. The brand wanted to be big, friendly and fresh in expressing its essence, "Such a good feeling!", to its 16- to 34- year-old market. The idents aim to express how The Hits can fill the world with energy. When The Hits is on TV the room comes alive with colourful graphic flowers and dancing slices of toast. Creative director and designer Domenico Bartolo was assisted by designers Ryan Hays, Tim Cokayne and Julian Marien. The Hits launched the eight-strong package this month.

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