Create the visual identity for the stand-up comedian’s first chat show
Client Open Mike Productions
Brief Create the visual identity for the stand-up comedian’s first chat show.
How it was done Art director Lee Jacobs designed an identity that referenced American-style chat shows and used an ‘old school’ font.
The logo is block text and 2D, allowing the colour and McIntyre’s name to be the main focus. Referencing the comedian’s distinctive suits, a red tone fades through the letters to a shocking pink.
A night time cityscape was created using Cinema 4D, allowing the camera to fly through the streets, stopping at giant screens to reveal VT clips of the show’s guest stars.
Working with set designer Rudi Thackray, a wrapped around screen and set design knits together the top of the show, where studio audience and guests are introduced in one seamless move.
Watch it Mondays, 10.35pm, BBC1