The Studios at MediaCityUK is rebranding as Dock10.
Commercial director Ian Munford said the original name was a temporary measure which didn’t describe the range of services offered by the facility.
He said: “We are an independent facility, and so wanted to create a distinctive brand that works across all our offerings – studios, post-production and media services.”
The name is a reference to the location of the facility; the original plans for the Manchester shipping canal showed plans to build a ‘Dock 10’.
“Whilst we deliver media services to companies across the UK, we’re embracing the regions strong heritage and the advantages of our physical location,” added Munford.
Operated as a partnership by MediaCityUK developer Peel and SIS, Dock10 comprises seven HD television studios, two audio studios,post-production suites and cloud-based media management services.